Fendi: Leading a Luxurious Lifestyle

Fendi, an Italian fashion name, is a subsidiary of fashion giant LVMH that manufactures and distributes luxury merchandise such as handbags, leather goods, fragrances, accessories, footwear, eyewear, timepieces and writing instruments for both men and women. Founded in Via del Plebiscito, Rome in 1925 by Edoardo and Adele Fendi, the business was originally a shop dealing in fur and leather goods. Fendi is now led by Karl Lagerfeld, Artistic Director and iconic fashion designer, along with Silvia Venturinin Fendu and Pietro Beccari, Chairman and CEO.

Fendi retails in major cities such as New York, Paris, Milan and Dubai, with outlets in the United States. The brand also has 117 stores around the world and has boutiques located in high-end department stores as well. Fendi is best known for its “baguette” purse, an elongated type of bag for women. The Fendi line has since expanded from fashion, selling home décor and items for children.